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Iced Tea Market Takes Off
Ice tea is a great tasting refreshing drink that has added health benefits. As more people are looking to make healthier beverage choices, there is a greater awareness of the healthy advantages to drinking ice tea. Ice tea has a lot to offer those who are looking for a more healthy choice compared to drinking carbonated soft drinks. Due to a growing popularity, there is also a change in the demographic to be seen. Ice tea is no longer mostly just consumed by young adults and there is a spike in the amount of 30 to 40 year olds who are now enjoying ice tea too.
A growth in the demographic.
Iced tea has two different consumer groups who are enjoying everything it has to offer. 30 year olds and over who drink hot tea steer towards finding a cooler refreshing version in the hot months and those in the younger age bracket, roughly 18 to 30 year olds, who seek to find a great tasting drink that is still healthier than carbonated soft drinks. There is a great amount of growth potential still up for grabs and having chilled ice tea available in fridges is a good place to start. Seeing all the available flavours on eye level will certainly increase the sales of ice tea and at the same time consumers who are looking for an exciting, healthy drink can easier see what is available. There is a great range of ice tea for the tasting. Whether it is fruit flavoured ice tea such as peach, lemon, raspberry, mango or green citrus or the even healthier green tea options there is something for everyone. For those who are conscious of their sugar intake, there are light options. Each flavour and style come in convenient 325ml or 50ml bottles. With this much on offer, it's easy to see why the market for ice tea is constantly growing larger.
The potential for growth with consumer trials.
By challenging the consumer misconception that ice tea is not just cold tea, then hopefully barriers can be broken down and encourage more people to try ice tea. By using strong marketing, brands can experience a more profitable rise in performance. By encouraging more people to try ice tea, creating new flavours and ensuring packaging is aesthetically appealing, the desired results can be achieved. The 500ml PET bottle is by far the most convenient, easiest way to enjoy ice tea on the go and by making this available in all flavours, people are more inclined to purchase. Offering a combination of buying 2 at a discounted price will help increase sales of ice tea and get its refreshing taste out there and known to a wider group.
Ice tea is on its way to the top. Its benefits outweigh any carbonated soft drink and the taste will surprise even the most skeptical tea drinker.
Betty's Holiday Drinks with Ice Balls